Elegance in Motion.

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DesignerHideoShimizu

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ProfilepursuitSupple curves
Sleek lines
Smooth surfaces
of beauty

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Japanese concepts of relaxation

Born in Tokyo in 1952, Hideo Shimizu moved to Milan in the 1970s to pursue his interests in interior design.

In 1982 he founded JAXSON, a high-end bathtub brand that brought Japanese concepts of relaxation to the field of luxury furniture design.


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The sculpted contours and refined silhouettes

The sculpted contours and refined silhouettes of his deep soaking tubs united fine craftsmanship with innovative acrylic molding techniques, and his solutions for upscale resorts and residences around the world went on to transform thinking about lifestyle choices in bathing.


His latest creations point the way forward to a new stage of bathtub design.

Shimizu’s subsequent brand, HIDEO, takes the bath experience still further with improved safety considerations, including the ease of stepping in and out of the tub, and leading-edge manufacturing techniques that enhance comfort and performance.


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historyThe History ofHideo Shimizu

1982

Hideo Shimizu founded JAXSON. https://jaxson.jp/

1994

Succeeded in manufacturing the first vacuum-formed acrylic bathtub in Japan.

1994

The first bathtub manufacturer in Japan to be nominated for the Golden Compass Award.

1995

The exhibition was held at the Laforet Museum in Roppongi, Tokyo.
Exhibited at the KBIS SHOW in Chicago for the second year in a row.

1997

Exhibited at the Bagno Senza Confini held in Italy.
Exhibited as SHIMIZU brand at CERSAIE held in Italy.

2002

Invited to the organizer's booth at IFFT, a lifestyle show held in Tokyo

2003

Invited to the exhibition of Good Design Award winning works ”Design Initiative" held in Tokyo for the second year in a row.

2005

Exhibited at Milano Fuori Salone. 15 models of resort-style bathtubs "Barco Series" were launched ahead of the Japanese market.
Joined the Design Initiative and launched the Barco Series.
Exhibited at 100% Design Tokyo, held for the first time in Japan

2006

Participated in Dubai Boat Show in collaboration with YAMAHA Motor Cruiser

2008

Grand opening of JAXSON Studio & Factory (Studio is currently closed)

2009

HIDEO SHIMIZU was introduced on the TV program "100 Japanese who changed the world" in TV Tokyo.

2009

Became an affiliate company of LIXIL Group. Appointed Chief Design Officer

2010

HIDEO SHIMIZU was introduced in "The Mark of Beauty" on NHK educational TV

2011

Hideo Shimizu was featured in the TV Tokyo program "Dawn of Gaia" as a bathtub designer who brings out the bathing culture of Japan.

2021

Launch of a new brand HIDEO by a new company HIDEO Corporation.

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